Every project requires a fresh approach. My approach is flexible and collaborative, so please don't be put off if you have a smaller budget!

1 - Getting to know you
On the phone, across Zoom or over a coffee. An informal chat for me to understand what you do, your category, your competitors, what you need, your timings and budget.

2 - Define the visual language
Looking at the category and considering your audience in order to define the correct visual language. By creating style boards we can agree design direction before pencil hits paper. Making sure all concept work is perfectly targeted, effective and on budget.

3 - Concepts
Sketches, visuals, mock ups or whatever is required in order to communicate the big ideas.

4 - Craft and develop
Having chosen a concept, time to tweak in response to feedback. Time to consider every detail and polish.

5 - Final delivery
I can art direct photography if required, then on to creation of print-ready artwork. I can talk to your printers and attend print-runs to make sure the final product is perfect.
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